Apr 5, 2018
James meets up with two Hollywood pros who've turned their talents to shopping and leisure destinations.
Louisa Spring uses her background in entertainment and VR as she works to launch Vari Parks, a UK VR and eSports destination.
Ian Dawson, who created a fictional augmented reality for Tony Stark in two Iron Man films, now works with Augmentive Studio to create virtual experiences for retail brands and shopping centers.
James also gives his take on the $1 billion redevelopment at Westfield Century City.
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James Cook is the director of retail research in the Americas for JLL.