Sep 27, 2018
Lauren Thomas covers the retail beat at CNBC. James Cook catches up with Lauren about recent stories she's written, which seem to bode well for the holiday sales season.
Sep 20, 2018
James Cook visits The Short North district in Columbus, Ohio to see how traditional suburban mall retailers can flourish in urban settings. Diane Rambo, the creative director at experience design firm Big Red Rooster shows the marketing techniques that Anthropologie and Warby Parker use to draw in passersby.
Sep 6, 2018
James Cook talks with Stephen Jay and Ashley Rowland at Big Red Rooster, a JLL company. Big Red Rooster is a brand experience firm.
They discuss some of the findings of their Beyond Buying report, a study which defines the six dimensions of retail experience and then surveys 2,000 consumers to find out how 20...