Apr 15, 2024
Meet Cindy, a virtual spokesperson designed to forge stronger
connections between shoppers and shopping centers. Cindy was
created using AI tools, but isn't herself an AI. This episode
explores the motivations behind Cindy's creation. The team behind
Cindy delves into the challenges and successes of bringing a
virtual influencer to life, emphasizing the potential of virtual
influencers in building trust and authenticity. This conversation
also touches on the technological and creative processes involved
in designing Cindy's appearance and personality, aiming to reflect
a broad appeal while maintaining a specific charm.
- Liz Glosson is Director of Account Management at The Dealey
Group.
- Ashlyn Booth is Senior Vice President, Director of Strategy &
Marketing for Retail Property Management at JLL.
- Corbett Guest is President and Chief Strategy Officer at
Imaginuity.
To see Cindy in action, watch a video version of this episode: https://www.youtube.com/watch?v=5d9qdoU9wJw&t=2468s
James Cook is the Director of Retail Research in the Americas for JLL.
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Email: jamesd.cook@jll.com
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Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.