Dec 13, 2017
James calls up the Retail Prophet to get his take on how telling brand stories will be more important for stores than actually selling things. Strap in, because Doug isn't afraid to ruffle some feathers!
Doug Stephens is a retail futurist based in Toronto. He's known as the Retail Prophet. He has written books including The Retail Revival and ReEngineering Retail: The Future of Selling in a Post-Digital World.
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James Cook is the director of retail research in the Americas for JLL.