Nov 15, 2018
Alina Díaz of Cassandra explains the differences between Millennial and Gen Z shopping habits, why young shoppers prefer stores in side streets over high streets, how human connection is still important to the shopping experience and why recent Timberland and Google Hardware pop-ups were successful. Sarah Quinn of
Nov 8, 2018
James Cook goes to Soho in London's West End to visit apparel stores that also sell food and drinks. Ken Higman leads the tour of Toms Shoes, Arket and Sweaty Betty. Alina Díaz of Cassandra explains why shoppers find this new trend appealing. Kate Edwards tells how the Sweaty Betty store experience got her to buy their...