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Oct 6, 2017

Chicago's Navy Pier serves as a case study in retail experience. Jim Harris, Robin Hardrick and Amanda Devries of the pier's retail team walk through examples of brand activation from Samsung's ambitious pop-up store, Snapchat's Snapbot and Nintendo's gamer experience.

They show how a retail renovation project has created an opportunity to tell the story of the city through a shopping environment.

Got a retail question? Tweet at: @JamesDCook

Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061

Read more retail research here.

James Cook is the director of retail research in the Americas for JLL.

Theme music is Little Lily Swing by Tri-Tachyon under Creative Commons 4.0 license.